Love Irish Food in partnership with Exterion Media has today announced the launch of the annual Love Irish Food Brand Development Award.

The award, launched this year at the Food Village at Bloom in Dublin’s Phoenix Park, provides Love Irish Food member brands with the chance to win an €80,000 advertising campaign to promote their brand to consumers.
 
The lucky Love Irish Food member brand that wins will receive €70,000 in advertising space, scheduled across Exterion Media’s retail six sheet portfolio and Retail digital network. The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation for broadcasting. Additionally, OwensDDB Advertising Agency will provide the winner with an €10,000 creative bursary towards the winning outdoor campaign.
 
The closing date for completed submissions is 5.30pm 27th October, 2017. The judging panel includes Kieran Rumley (Executive Director, Love Irish Food), Antoinette O’Callaghan (Marketing Manager, Exterion Media) and Barry Dooley (Chief Executive, Association of Advertisers in Ireland). A shortlist of competitors will then be interviewed by the judging panel with the winner announced on 13th Novermber, 2017. 
 
Speaking today, Kieran Rumley said, "At a time when Brexit has added much uncertainty to the market, the Love Irish Food Brand Development Award allows the winner the certainty of knowing that they have an advertising campaign for their brand in their plans for 2017/18. We at Love Irish Food are very proud of this award which helps promote and support an Irish manufactured food and drink brand."

He added, "The award will provide smaller Irish brands with the opportunity to advertise to Irish consumers on a national level, giving them a huge opportunity to connect with their target audience and build their brand."
 
Source: www.businessworld.ie