It was announced today that Supermac's commitment to Irish Farmers now reaches in excess of €20 million per annum, increased in part due to the creation of the 100% fresh Irish 5oz Beef Burger.
Supermac’s spend with Irish Farmers’ spans across a wide range of producers including beef, chicken, dairy and vegetables. The company is a member of both the IFA and the Irish Grassland Association and regularly features at key agricultural shows including the National Ploughing Championships, The Tullamore Show and Teagasc Open Days.
Managing Director of Supermac’s Pat McDonagh was joined at the launch of the fresh burger and Supermac’s announcement of its support for Irish Farmers at the Tullamore Show yesterday by Minister for Agriculture, Food and the Marine Simon Coveney and Irish Farmers’ Association President Eddie Downey.
Mr. McDonagh said, "We are committed to continuing our ongoing support of Irish Farmers which goes back to when we opened the doors of our first Supermac’s restaurant in Ballinasloe in 1978.
"This is something that has remained a constant in Supermac’s over the years. We have some of the best quality grass fed beef on this island and I’m extremely proud to serve it in each of our restaurants.
"The quality of the produce we carefully prepare for the 320,000 customers who walk through the doors of Supermac’s restaurants every week is imperative to us."
Minister for Agriculture, Food and the Marine Simon Coveney added, "This announcement by Supermac’s is a very welcome development for Irish farmers and the beef industry as a whole. Supermac’s have a long and successful background in the food business and are a great indigenous food story.
"This is a fantastic example of innovation and product development. It is a very strong endorsement of the quality of Irish beef and the very high standards present on Irish farms."
Supermac’s is currently in the process of opening eight new restaurants throughout Ireland as part of its 2015 plans for growth.