It was announced yesterday that Musgrave is to begin exporting SuperValu own brand products to China.
Initially, Musgrave will supply up to 40 own brand ambient products including SuperValu breakfast cereals, coffee, jam, biscuits and healthy snacks amongst a range of other goods.
Musgrave has agreed a partnership with Alibaba Group and will use its Tmall Global ecommerce platform to sell directly to Chinese consumers. Musgrave will open a flagship SuperValu e-commerce storefront on Tmall Global making it the first Irish retailer with a presence on the Tmall Global platform.
As part of the deal, the SuperValu storefront will be offered over time as a potential route to market for Irish food producers seeking to access the Chinese market.
Speaking yesterday, Musgrave CEO, Chris Martin said, "Our core business in Ireland is performing well and our grocery retail and wholesale brands occupy leadership positions in their respective markets. We are exploring new opportunities to grow our business including export and we are excited by the opportunity to partner with Alibaba Group."
Source: www.businessworld.ie