It was announced today that University College Cork (UCC) and Liberty Insurance have agreed a new research partnership. The research will be a comprehensive review of existing international and national findings focussing on driver attitudes and behaviours.
The research will be conducted over a six month period with the final research product to be published by the researchers as a long journal review article, as well as a public information document published by Liberty Insurance.
Dr. Marica Cassarino, a post-doctoral researcher at the School of Applied Psychology in UCC will review published research material examining the key differences between young drivers and the rest of the population, with a particular focus on accident risk factors.
Commenting on the new partnership, Director of Personal Lines at Liberty Insurance, Deirdre Ashe said, "We’re delighted to be working with School of Applied Psychology in University College Cork to develop this important piece of research. There has been an extensive number of studies undertaken internationally on the important topic of driver behaviour, but what we don’t have is a review of these studies on the specific attributes and behaviours of young drivers."
She added, "We’re seeking insights gleaned through academic analysis which will inform our current understanding of this vast topic in a tangible way. The research supports our ambition of encouraging safer driving among our customers and consumers on Irish roads."
Source: www.businessworld.ie
