A new trade body, Digital Business Ireland (DBI), has been set up to represent the interests of all businesses conducting business online in, and from, Ireland.​ 

DBI will provide insights, training, education, advocacy, policy and compliance advice to all Irish businesses selling or promoting goods and services online across the globe.​

DBI has a number of internal committees that will help drive the policy agenda of the membership. The Policy & Government Affairs committee will be headed up by experienced data and technology lawyer and partner at Lewis Silkin, Victor Timon; the Sustainability and CSR committee will be chaired by former AIB​ executive, Rose O’Donovan; communications expert, Martina Fitzgerald will chair the Women in eBusiness committee, experienced HR professional Tracy O'Brien will chair the Talent committee while Head of eCommerce at Flexi-Fi Europe, David Campbell will chair the Digital Marketing committee.​

Members will also benefit from the organisation's affiliation to eCommerce Europe which will​ represent members’ interests at European level. The representative body has also a​ detailed events plan for 2020 which includes a conference, awards, and case studies​ along with a number of individual training sessions. 

DBI say these will bring cutting edge speakers to Ireland to aid those selling online to become successful exporters into other marketplaces , and advise on best practice to ensure their businesses are safeguarded in a growing legislative environment.​

Commenting on the initiative, CEO of DBI Lorraine Higgins said, "DBI will focus on a commonality of sectoral interests ranging from digital marketing, logistics, data and privacy, online sales, payments to digital taxation. We endeavour to deliver real benefits to our members who have a broad sectoral reach from retail, hospitality, professional services, property, leisure, travel to agri-businesses."

Source: www.businessworld.ie