A survey commissioned by global technology company, Ricoh, shows that 69% of adults in Ireland are more likely to buy from companies that act in a responsible way, even when compared with cheaper ‘less responsible’ options.
 
The YouGov research polled 1,072 adults (16+) from across the Republic of Ireland.
 
The research shows that Irish workers are most attracted to companies which offer good working conditions (61%), a positive culture (53%) and a good work/life balance (52%).

Surprisingly, regular pay rises ranked lowest with less than a third (31%) citing it as important.
 
Furthermore, when asked what a business needs to do to be considered a responsible business, the highest priority was treating employees well (75%), including not abusing their rights.

The next highest priorities were being honest about products and pricing (74%); following the law (62%); paying the right amount of tax (59%) and reducing environmental impact where they can (56%).
 
Only 1 in 4 believes that the majority of businesses in Ireland operate in a responsible manner.

Chief executive at Business in the Community Ireland, Tina Roche says, "This research highlights the changing expectations of employees and consumers in Ireland.

"They now want to work with and buy from more responsible and sustainable businesses. Being a good corporate citizen has become an essential part of growth and success for any organisation." 

Source: www.businessworld.ie