Almost 90% of Irish consumers plan to take advantage of the upcoming Black Friday sales to do some, or all of their Christmas Shopping, with women more likely to take advantage of the Black Friday sales over men.
This is according to research which was carried out by iReach on behalf of Virgin Media with over 1,000 Irish consumers surveyed on their Black Friday shopping habits in the run up to the big day on the 23rd November.
When it came down to where consumers are more likely to shop, Irish or International stores, the result was almost split with 51% saying they would be more likely to shop Irish, and 49% saying they would shop internationally. Of those who said they were more likely to shop with international stores, men were more likely to do so.
When asked what the main method they would use to shop during Black Friday, 72% of those who planned to shop on Black Friday said they would shop online, while only 28% said they would shop in a traditional Brick & Mortar stores.
Technology came out top of peoples list when asked what the planned to buy during Black Friday, followed by Fashion and Beauty.