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Black Friday shopping expected to overtake Christmas

Written by Robert McHugh, on 21st Nov 2018. Posted in Ireland

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Autoaddress, the provider of Eircode address capture services in Ireland, today predicts that Black Friday will soon overtake Christmas as the busiest home-shopping delivery period of the year.

This is based on information which shows that the number of deliveries in the week following Black Friday in 2017 jumped 48%, while current activity in the days leading up to this year’s Black Friday week and weekend is already up 17.5% compared to the average week.

Moreover, these statistics – based on traffic from the Autoaddress app which is used by delivery drivers in Ireland – also show that there is only a 5% difference between the Black Friday peak and the busiest Christmas delivery days.

Last year, only one of the top three busiest days for deliveries was during the Christmas spell, demonstrating that Black Friday is gaining ground on the festive season. While Wednesday 20th December took the top spot in terms of the amount of deliveries, the other two busiest days fell around Black Friday on Wednesday 29th and Thursday 30th November.

Speaking this week, Founder of Autoaddress, Pat Donnelly said, "Based on the information we have, the 2018 Black Friday and Christmas periods could be the best so far for Irish retailers, and will reflect the dominance that online shopping now has among consumers. As well as providing an ecommerce offering, businesses need to do what they can to help the delivery process." 

Source: www.businessworld.ie

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