The latest grocery market share figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 25 February 2018, show continued positive momentum among Irish supermarkets, with growth hitting 3.9%.
Among the retailers, Dunnes remains in lead position, capturing 23.1% of shoppers’ grocery spending. Growth remains strong at 5.0% but this has dipped from a high of 5.7% last period.
The figures show that Tesco tops the charts in terms of growth this month, with sales increasing by almost 7% and market share hitting 22.3%. This time last year the retailer was facing a number of store closures due to strike activity and its most recent performance is reflective of this. The strongest performance for Tesco has been among younger shoppers, with share among the young family demographic increasing from 26.5% last year to 29.3% this year.
SuperValu sits in third position with market share of 22.0% placing it just 0.3 percentage points behind Tesco. SuperValu continues to build performance outside of its traditional base – two areas that stand out are young families, where market share has increased by almost 2%, and Dublin, where sales have increased by 3.5%.
Lidl is the second strongest growing retailer, with an uplift in sales of 5.9%. Kantar claims an increase in shopper loyalty is behind this, with shoppers returning to the store more frequently – resulting in an extra 780,000 trips for Lidl this period compared with last year.
Having previously reported a decline in sales, Aldi’s performance is back on track. Sales have increased by 1.3% and market share stands at 10.6% – just 0.2 percentage points behind Lidl.