HubSpot has announced plans to launch an investment of €40.35 million in an AI-native R&D programme in Ireland focused on foundational AI systems engineering. 

The programme will advance AI R&D across three core domains: AI Platform & Ecosystem, Product & Infrastructure, and AI-Native Go-To-Market Transformation. 

HubSpot has built a significant and growing presence in Ireland, with approximately 1,300 employees nationwide, including over 350 R&D employees. While 63% are based in County Dublin, 37% work across the rest of Ireland, giving HubSpot a national footprint with representation in almost every county.

This hybrid workforce model, combining in-person and remote roles, enables HubSpot to access AI and engineering talent across the country, while contributing to regional economic participation beyond Dublin and strengthening Ireland’s position in global AI development.

“HubSpot’s decision to invest over €40 million in a new AI native R&D programme is a strong endorsement of Ireland’s position as a global leader in advanced technology and innovation," said Minister Peter Burke, Department of Enterprise, Tourism and Employment.

"The company’s long term commitment will create new opportunities for talent across the country and support the continued evolution of our innovation ecosystem."