Insomnia has today announced that it is on track to open 175 coffee bars by the end of 2017. This comes after the re-opening of the flagship store in St. Stephens Green which opened its doors for the first time since April.
Insomnia Coffee Company is Ireland’s leading coffee chain and the 15th largest in Europe. As well as having standalone high street stores it has several international retail partners including Debenhams, Primark and SPAR.
The company has a portfolio of 140 stores across Ireland and the UK. Other 2017 openings include Drumcondra, Cavan , Mallow, Belfast, Mary Street and, in the fourth quarter, Insomnia will open its first store in Germany. By year end, Insomnia will have 175 stores across Ireland, UK and Germany.
The St Stephens Green store was originally opened as gourmet sandwich shop Bendini & Shaw in 1996 by CEO Harry O Kelly, which was acquired by Insomnia in 2003. The new Insomnia store design incorporates natural wood, granite and brick finishes with a retro vintage feel through branding and wall features including tea cup clocks with cups bought from 2nd hand shops in the Liberties along with tea cup light features. Alongside this is retro cinema signs with coffee inspired messages, wall galleries and book shelves that operate a book swap system where you can take a book away but must leave one to stay.
Commenting on the expansion, Insomnia Chairperson, Bobby Kerr said, "We are 20 years in business this year and I always think brands are constantly evolving, it’s really more an evolution of where we are, continuing to deliver the quality message backed up with great service and quality products."
Source: www.businessworld.ie
