It was announced today that Ireland has been ranked in ninth position by the general public across the G8 nations, out of 55 countries surveyed in the annual Country RepTrak 2016 study.
This is the first time that Ireland has entered the top ten ranking since first studied in 2009. Sweden is the country with the world’s best reputation according to the study.
The Country RepTrak study measures the reputation of 55 countries based on levels of trust, esteem, admiration and good feeling, polling an online panel of more than 58,000 consumers representing the G8 countries.
The study found that, in 2016, a country’s reputation was driven by perceptions based on three dimensions: effective government (37.1% weighting), appealing environment (36.0%), and advanced economy (26.9%).
Sweden and Ireland were the main movers in the top ten list in 2016. Sweden rose to become the world’s most reputable country moving from third spot in 2015 and a score of 76.6 to first place and a score of 78.3.
Ireland is a new entry to the top ten list, rising two places from 11th place in 2015 to ninth place in 2016, improving its score by 2.1 points, from a score of 72.0 out of 100 in 2015 to a score of 74.1 in 2016.
Ireland improved its scores this year across each of the 17 attributes which drive a country’s reputation. It improved scores most significantly in “Offers a favourable environment for doing business”, “Is run by an effective government” and “Has adopted progressive social and economic policies”.
As a result of having a good reputation, the top 10 ranked countries also gain a greater level of support from the general public.
In Ireland’s case, the country is ranked seventh in the list of countries that G8 consumers would like to visit, ninth for where the public would like to live and for where they’d like to organize or attend an event and 10th place for the propensity to Buy products and services from that country.
Managing Director at The Reputations Agency, Niamh Boyle says, "The Country RepTrak study shows that traditional measures such as size and economic output have little bearing on the general public’s emotional connection to a nation."
She added, "Being welcoming, safe and beautiful are the top three drivers of a country’s reputation and nations with strong reputations such as Ireland are better positioned to welcome more tourists, increase exports, improve diplomacy and attract foreign direct investment, knowledge and talent."
Source: www.businessworld.ie
