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Ryanair launch plan to grow EU tourism by 10% and create two million new jobs

Written by Robert McHugh, on 26th May 2017. Posted in Ireland

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Ryanair yesterday launched a five point plan to grow European tourism by 10% and create two million new jobs. 
 
Speaking at the Malta Tourism Conference yesterday, Ryanair’s Chief Marketing Officer, Kenny Jacobs emphasised how low fare flights were a key driver of regional tourism and job creation, which could help grow tourism by 10% next year (vs the 4% predicted for 2018) and create an additional 2m new jobs if EU countries took the necessary steps to encourage more Europeans to holiday in Europe. 
 
Ryanair have called for lower airport costs and removing taxes on short haul travel within Europe. They have also called for the accommodation shortage that drives up prices to be addressed by lowering costs and building more hotels.
 
Furthermore, they have called for the improvement of the marketing of EU destinations to encourage EU citizens to holiday in Europe aswell as developing new regional resorts such as southern Italy and northern Spain.

Speaking yesterday in Malta, Ryanair’s Chief Marketing Officer, Kenny Jacobs said, "Some 130m people will fly with Ryanair across Europe this year and we have seen first-hand the regional tourism growth and job creation that low cost aviation brings, especially for Europe’s youth. This Ryanair effect has already paid dividends to regions across the EU."

He added, "As demand for travel grows, aviation can further boost tourism by raising the profile of lesser known destinations. Tourism contributes up to 15% of European GDP each year, and supports over 12% of the jobs within the EU. Taking the right steps could see tourism grow by 10% next year, rather than the predicted 4%, which would create an additional 2m European jobs."

Source: www.businessworld.ie 

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