The second call of the pilot Online Retail Scheme opens for applications today. The €1.25m fund, administered by Enterprise Ireland is targeted at retailers with an online presence to encourage acceleration of their online offerings and can be used to fund research, strategy development, implementation and training.
Under this second competitive call, successful Irish retailer applicants with the ambition to internationalise through a strengthened online offering can receive funding ranging from €10,000 to €25,000.
The Scheme’s purpose is to support Irish retailers to strategically enhance their online sales capabilities to increase competitiveness and subsequently scale their businesses in international markets. The Online Retail Scheme is open to applications from Irish owned retail businesses with 10 or more employees, and who have a physical retail outlet.
The online application platform will remain open for six weeks, closing at 3.00pm on Wednesday, 31 July 2019. Information on the Online Retail Scheme and details on how to apply are available at www.enterprise-ireland.com/retail.
Commenting on the fund, Head of Consumer at Enterprise Ireland, Stephen Hughes said, "The Scheme has been developed in response to the challenges currently faced by the retail sector in keeping up with consumers’ ever-changing appetite for quick and easy consumption and the advances in digital capability. The fund will provide grants between €10,000 and €25,000 on a match fund basis with the purpose of enhancing their online offering. By delivering the Online Retail Scheme, we intend to support Irish retailers to innovate, and through innovation, increase their competitiveness and international reach."