Almost three quarters of SMEs plan to give corporate gifts this Christmas. That’s according to new research by Musgrave MarketPlace, the Irish wholesale supplier to SMEs, foodservice and retailers.
The survey into corporate gifting was carried out among 568 Irish SMEs as part of Musgrave MarketPlace’s ‘Christmas Made’ campaign. The campaign aims to make Christmas a hassle-free experience for SMEs with a range of gifting options available in-branch and online.
Two thirds (65%) send gifts to thank clients and only 11% say their gift giving motivation is to drive sales. Forty percent will spend between €500 - €1,000 on gifts. Although they say it’s not a factor, over half of SMEs say they did notice an improvement in business due to corporate gifting.
Over half of SMEs will spend up to four hours getting gifts ready for clients this festive season while 16% will spend 5-6 hours. Over 3 in 4 (78%) will involve at least two employees in the process during what is already a busy time for companies. For 41% of SMEs, organising the delivery of a corporate gift is the most stressful part of the task but finding a gift that’s suitable is also tricky for 37% of respondents.
According to the Musgrave MarketPlace research, a resounding 70% see the value in corporate gifting but 30% feel it takes up a huge amount of time.