Charities are nonprofit organizations that don't rely on a fixed budget, don't have marketers, web-specialists, or full-time developers to rely on when it comes to building and maintaining an online presence, but it is nevertheless crucial for a charity to raise awareness or collect funds by creating a website. Exactly how a business needs to create a website to define its goals and attract customers? A nonprofit or charity website should be designed with clear ideas in mind regarding its mission, objectives, and target.
In what follows, you will be presented with the essential features of a charity website, meant to increase your organization's visibility online and educate people about your cause.
1. Choosing the right design
A website must be pleasing to the eyes so that it can engage the reader for a longer time. Good nonprofit website design will typically have a professional look. An appealing color scheme and a non-clustered layout are important factors in giving a professional look to a website.
2. Be Responsive and User-friendly
Online users do not spend much time on a website, for you get to get and retain their attention, you have to make it friendly for users.
When a site is easy to move around in, visitors come and browse. Make maneuvering a site complicated, and no one will want to take the time to learn. Also, a high population of online users surfs the internet with a mobile device. It is paramount to make your website adapt to all screen.
Inserting a quick tagline that summarizes the charity's cause can be very effective, as most people are looking to receive this information before accessing your pages.
Most people who agree to donate money for your cause will be interested to know what happens with their money and how exactly the cause will be supported. Make sure to insert a section where you explain in detail how sponsors and donors will be helping.
5. Images, Audio and Video
There is no better way to present your cause than to have streamlined videos with sound that brings out the reality of your organization in vivid color. When visitors are allowed to view first-hand what a mission consists of, the impact can be much more powerful than words. The ability to change and add different trips, scenes, activities, plus background sound makes people feel as if they are a part of your charity.
It is important to upload photos of people or places the sponsors will be helping, as people will be much more encouraged to give money to people they can identify and visualize.
6. Updating donations
If you are designing a charity website that needs donations, it is of great help to show how much money has been donated to date. People who have already donated can see their contribution, while future sponsors will realize there are other people as well as helping the cause, and the campaign is still active.
7. Social Media Functions
Attracting attention can be a good thing when promoting a good cause. By utilizing social links such as Facebook, Twitter, YouTube, and LinkedIn, the ability to meet and influence people is more than possible. It is unreal. People from all around the world that are interested in what you are presenting are suddenly invited to join and share your updates and aid. Adding interested parties to mailing lists then automatically sending updates to email addresses keep your organization on everyone's mind.
8. Keeping in touch with sponsors
This is a crucial step in the process of designing and setting up a charity website. Provide people with the possibility to stay updated with the charity's work and progress, send them newsletters and informative emails if you want to count on them for future donations.
9. Online Donation System
Once the contact has been made, the simplicity of donating to your organization should be quick and straightforward. By integrating Donorbox into your website visitors can contribute with just the click of a button. Online receipts that can be printed for tax purposes will further appeal to givers.
These are only a few essential things to consider when creating a nonprofit website. Do not disregard the importance of relevant, high-quality content, user-friendly interface, and functionality. For content, you can either create articles or posts, usually not above 500 words, so that users become informed and educated about your mission.
Setting up a blog or a forum is also recommended as helpful because it allows you to keep new visitors and encourage them to visit often. Developing relationships with forum members and guest bloggers can also benefit the outcome of your mission.
Consider social media crucial for any organization but particularly more for charities and nonprofit organizations. Social media networking can be used as a tool to decrease operational and marketing costs while increasing awareness and enhancing exposure. Choose the platform by your target audience, design your plan, and keep your social media pages updated continuously with posts, images, events, etc. You should also stay updated with the strategies of your competitors, as they usually address a similar audience.