Aldi’s nationwide expansion continued today with the opening of a new flagship store at the revamped Frascati Shopping Centre in the heart of Blackrock. Ireland rugby stars Rob Kearney and Garry Ringrose took time away from preparations for this weekend’s test match with Argentina to officially open the store, with large crowds of fans gathering earlier to see the new look ‘Project Fresh’ store.
Aldi is the fastest growing retailer in Ireland with a market share of 11.8%. The new store follows the recent opening of Aldi Leixlip, as the retailer continues to invest in the greater Dublin area. Aldi will open a new store at Royal Canal Park early next year and has submitted planning applications for an additional store in Swords.
Aldi’s Frascati Shopping Centre Store is part of its €160m store network investment. Aldi has committed €100m to constructing and opening 20 new stores by the end of 2019, while Project Fresh sees Aldi invest a further €60m in revamping the layout and design of all its 134 stores nationwide. The new store will create 20 jobs.
The opening day was filled with family fun and festivities, with 2FM’s Nicky Byrne and Jenny Green on site playing music and wine expert Tom Doorley providing tips and recommendations of his favourite Aldi wines. One lucky customer also scooped a €100 Aldi shopping voucher.
Speaking at the store opening, Manager of Aldi’s new Frascati Shopping Centre store, Peter Flynn said, "We are delighted to open our new flagship Frascati Shopping Centre store and look forward to welcoming many new customers from the local area. Our commitment to our customers is we will never be beaten on price and always provide the best value. Savvy Irish shoppers are switching to Aldi because they know other supermarkets can’t match our unique combination of quality products at the lowest possible prices."