Wendy’s, the iconic American hamburger brand, has announced plans to enter the Irish market to further expand its brand presence across Europe.
The Company is actively seeking well-established franchisee candidates in Ireland and has partnered with Platinum Wave, a consulting firm with more than 20 years experience of building franchises for UK and International markets.
Wendy’s has an ambitious strategy to accelerate global growth using its franchising model, following its recent success in the United Kingdom. Wendy’s re-entered the UK in June 2021, serving as the foothold to drive strategic growth across Europe.
The brand has a total of 25 restaurants currently operating in the UK, ten of which are Company-operated, and recently announced expansion plans to Yorkshire and Lincolnshire with its first franchisee to open a traditional Wendy’s restaurant in the UK. Alongside franchise development, the Company is also actively building a pipeline of traditional restaurants in the northwest focused on the Liverpool and Greater Manchester areas.
Wendy’s founder, Dave Thomas, opened the first Wendy’s restaurant in 1969 in Columbus, Ohio, U.S.A., and is best known for its made-to-order square hamburgers, freshly prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. Both the name “Wendy’s” and the Cameo logo – the little red-headed girl with pigtails – were inspired by one of his daughters.
Speaking this week, International & Chief Development Officer of The Wendy’s Company, Abigail Pringle said, "Quality is at the core of everything we do, including our food and our people. As we continue to expand our international footprint, we are focused on building long-term relationships with franchisees in Ireland who want to grow with us, share our values and reflect the communities in which we operate. We are committed to serving high-quality, great tasting food, and intend to offer our wide range of craveable menu options, including our famous square hamburgers made with fresh beef patties and served hot off the grill."