It was announced yesterday that Bank of Ireland will extend its sponsorship of Leinster Rugby for another five years through to the 2023 season. 

In addition to exclusive branding of all playing and training kits for the Leinster Rugby professional team, the partnership continues to encompass all Leinster rugby activity right through to grassroots community, schools and club level. 
 
Speaking at the announcement, Bank of Ireland Sponsorship Manager, Gemma Bell said, "Leinster rugby has a long tradition and presence in local communities across the 12 counties with a very devoted fan base which is what makes the partnership such an excellent fit for Bank of Ireland. With 71,000 participants across 72 clubs and 560 schools, the association provides us with opportunities to strengthen local ties and develop new connections."
 
Leinster Rugby Head of Commercial, Kevin Quinn added, "The Bank of Ireland brand is synonymous with Leinster Rugby and the senior team that run out at the RDS, but over the last few seasons in particular Bank of Ireland has invested considerable resources in the domestic game and the game of rugby at grass roots level. Their support of the Leinster Women’s Team and age grade teams, of the Leinster Schools Senior and Junior Cup, in addition to the Provincial Towns Cup have elevated those teams and competitions to a new level and the clubs and schools in all 12 counties see that impact across the season."

Source: www.businessworld.ie