It was announced this week that Bank of Ireland has launched a new digital advice platform, ‘Life Advice’, to provide customers with greater flexibility in accessing financial advice and products. 

The platform, when fully rolled out, will facilitate end to end online applications for life insurance, personal pensions, savings and investments, providing a digital one-stop-shop for personal financial advice. 
 
The first phase of Life Advice is now live and enables Bank of Ireland customers to calculate their life insurance requirements, receive a quote and complete the application process in minutes. 

Over the coming month’s additional insurance products, personal pensions, savings and investments will be added to the platform. During 2019 Life Advice will be launched to New Ireland’s financial advisors and brokers.

The platform also enables customers to identify their financial goals, put targets and timelines in place and monitor their progress. Customers can choose how they access advice and if they need to talk to or meet an advisor, they can also take that option. 
 
Commenting on the new service, Director of Wealth Advice & Distribution at Bank of Ireland, Seán Ó Murchú said, "Consumers are increasingly using digital tools for many of their daily banking, shopping and entertainment needs. They want to complete simple transactions on-line, to easily access information, and to be supported, as appropriate through technology or by advisors, depending on the complexity of their requirements.  Our new Life Advice platform provides the appropriate combination of technology and support from advisors and the offering will continue to expand through 2019. This is a genuine opportunity to enhance our customer interactions through a single advice platform which will have a transformational impact on the Irish market."

Source: www.businessworld.ie