It was announced today that Bank of Ireland has launched customer advice videos featuring Irish Sign Language (ISL) translation for the Deaf community.

ISL is the first language of the Deaf community in Ireland. It is estimated that approximately 40,000 people communicate through the language including Deaf people and their family/friends. It is is a visual and spatial language with its own distinct grammar and is a language of the hands, face and body.

Welcoming the initiative today, Chief Executive at the Irish Deaf Society, Eddie Redmond said, "We are pleased to see Bank of Ireland producing videos in ISL. It is important that companies consider ISL when they are providing advice and guidance for customers. I would encourage more companies and organisations to ensure that they are producing content which is also relevant to the deaf community."

Director of Direct Channels at Bank of Ireland, Aine McCleary added, "We are always looking to improve the ways in which customers can bank with us. We are delighted to include an ISL presenter in our new ‘How To’ videos, to support our deaf and hard of hearing customers in their online banking. Following today’s announcement, we are also committed to including ISL translations on future customer advisory videos."

Source: www.businessworld.ie