Bank of Ireland are celebrating this week after being named as country winner in the Global Finance World’s Best Consumer Digital Banks Awards for a second year in a row. This is the 18th year that Global Finance has named the World’s Best Digital Banks.
Winning banks were awarded for strength of strategy for attracting and servicing digital customers, success in getting clients to use digital offerings, growth of digital customers, breadth of product offerings, evidence of tangible benefits gained from digital initiatives and web/mobile site design and functionality.
Category winners, such as “best in social media” were selected based on the relative strength and success of those web products and services.
Commenting on the win, Director, Customer, Digital & Innovation at Bank of Ireland, Garvan Callan said, "We are thrilled to be named Irish winner and we look forward to going to London in November to compete for the Western Europe and Global Awards. With 97% of our customers now using quicker and more convenient 24/7 online, mobile, and self-service channels, we are updating and investing in our technology to ensure that we provide a service that meets our customer’s needs. We have recently made updates to our app so customers can now apply for an Overdraft and a Business Loan very simply and quickly through the app. This is in addition to the previous options of applying for a loan, 365 Saver account, Mortgage, Credit Card, Investment, Pension & Mortgage Saver."