Home > General > Breach Of Website Tracking Rules Leads To Fines Worth €210 Million

Breach Of Website Tracking Rules Leads To Fines Worth €210 Million

Written by Contributor, on 26th Jan 2022. Posted in General

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Website security attacks affect 18% of Irish enterprises. This can be avoided, though, if companies are willing to comply with cookies and tracking rules. However, it seems that recent changes to GDPR and the e-Privacy Directive have caught many organisations out. In fact, earlier this month, some of the biggest companies in the world have been fined for website tracking and cookies rule violations. This shows that failure to understand and enforce website compliance can be detrimental, not only for Internet users, but for businesses as well. 

Record Fines Handed Out in the EU

The European Union has tightened its website tracking rules recently and many companies have failed to fully comply. In the first week of January, €210 million in fines were handed out to tech giants like Facebook and Google. These fines originated from CNIL, the data protection regulator in France. These punishments weren't given under the GDPR directive, but rather France's national e-Privacy Directive. This reveals the need for companies in Ireland to understand the rules of nations around the world.

Cookies Problems for Google Ireland

One of the hardest hit of this latest round of fines is Google Ireland. If one of Ireland's largest websites can fail to achieve full website compliance, then it's likely that many smaller websites are failing, too. It's important that Irish enterprises hire a website compliance and management expert, who can explain how to archive a website and how to track users properly. Complying with cookies regulations is essential for creating a reputable website that is both ethical and accessible. Google Ireland's compliance strategy going forward should serve as an inspiration for smaller Irish businesses.

How Websites Can Increase Compliance

All Ireland-based websites should be looking to increase compliance so that they can avoid large fines. They can do this by hiring a legal expert who can check the website for any violations. From here, a website manager will be able to make the fixes quickly, before a regulator has the chance to issue fines. Website compliance is crucial for any business looking to create an accessible, secure, and user-friendly website. Investing more money in a website compliance and management team allows Irish enterprises to scale without losing money due to e-privacy violations.

Many website managers have no idea that their site is failing to comply with the regulations of a particular country. With privacy and security being taken increasingly seriously, it's important to invest more money in this aspect of running a business. Google Ireland's record fines show just how easy it is to slip into bad habits. Fortunately, this is an avoidable fate. It simply requires attention to detail and hiring the most-qualified website compliance experts.

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