It was announced yesterday, that Cadbury has been unveiled as TV3’s official sponsor of The X Factor, The Xtra Factor and all X Factor related programing across the station this Autumn.
The partnership was negotiated by Cadbury’s media agency PHD Media and will include branding on all X Factor promotions on TV3 and 3e along with digital sponsorship of TV3’s dedicated X Factor webpage on tv3.ie and pre-rolls on all X Factor catch up content on the 3player.
PHD Media also negotiated with X Factor producers, Fremantle Media/Syco, to secure in-store logo usage rights for Cadbury in participating retailers throughout the country.
TV3 Group Brand Solutions Director, Paula McCarthy said, "TV3 is delighted to have Cadbury on board as partner on one of its biggest shows this year.
For the first time, we will broadcast The X Factor exclusively in the Irish marketplace, and together with a brand new judging line-up on the show, we are looking forward to The X Factor delivering even more joy this Autumn for the Irish public! Cadbury and TV3 have a great history of highly engaging partnerships, and we look forward to working together again to ensure The X Factor is bigger and better than ever before."
Source: www.businessworld.ie