We know the world is growing increasingly digital in its focus. That's far from a bad thing, there is a lot to be gained from technology and everything it has to offer us. Digital skills are getting more valuable every year, but that doesn't mean we should forget that the online world isn't everything. If you run a business of any size, you can stand to benefit from offline marketing.
Even something as simple as investing in customised envelope printing can offer huge advantages to your business, for very little outlay.
Can envelopes be customised?
The answer is yes, of course they can. The envelope is the blank canvas in which you send your offline communications to customers. It's your opportunity to make an additional impression on your customers, clients, and leads. An envelope can say anything you want it to. It can be a subtle expression of your corporate colour scheme, or it can be a bright and vibrant colour palette designed to grab attention and present your business as dynamic and exciting. It can also be anywhere in between.
Something else to consider is that you can tailor your envelope customisation relative to the purposes you're using them for. So for example you could have a run of custom envelopes printed to catch the attention of a series of new leads you have for potential new customers, in which you send them a catalogue of your products and an introductory offer. Similarly you could also have a more subtle and refined envelope that you use specifically for sending to established customers, that contain their own special offers.
Is it difficult or expensive?
No. Custom printing used to be something only big businesses could do, because only big businesses had the contacts or the budgets to be able to do it. Technology has progressed to the point where such things are now within the realm of all manner of businesses. Whether you're a conglomerate with thousands of employees, or you're a sole trader and you're your only employee, you can afford and stand to benefit from customised printing options.
Online businesses don't have the same overheads as traditional printing outfits, so the cost savings there get passed on to you. There are also more benefits, such as you're able to make your order whenever you want to, you don't have to wait until business hours if creativity strikes. You can save and upload your designs easily and effectively to try out the various ideas you have, to see what works and what doesn't for your business. Your designs are printed and then shipped right to your door. The stress, the expense, the wait, and the difficulty has been taken out of the process - allowing you access to an affordable and highly effective method of marketing.
Custom envelope printing is a gateway into the various methods of effective offline marketing that you could be utilising to facilitate your business growth going forward. Get started today and find out for yourself.
