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Centra plans to open 25 new stores and add 375 jobs this year

Written by Robert McHugh, on 4th Feb 2019. Posted in General

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Centra today announced a new record in 2018 after hitting sales of €1.63 billion, an increase of 3.6% year on year.

The convenience retailer plans to build on this momentum by opening 25 new stores across the country this year, as well as refreshing 80 stores, as part of a €35 million investment, which will see 375 jobs added to the Centra network.  

The launch of the retailer’s new premium “Inspired by” Centra range last July, which includes products like Cold Pressed Turmeric Shots and Paleo Superbowls, reflects the evolving taste of the Irish consumer who is more health conscious. Since its launch last July, the range has already recorded €6.3 million in sales and it continues to grow.

The Frank and Honest gourmet coffee offering available in Centra recorded a 40% growth in coffee volume in 2018. Frank and Honest’s popularity has been further built upon with the launch of capsule and whole bean ranges for the at home market, a range of coffee accessories and the roll out of instore cafes. 

This year Centra is rolling out a new ice cream brand – Moo’d – to over 200 stores, adding a further seven products to the range and launching new take-home packs in three flavours. 

Speaking at the Centra conference at the Great Southern Hotel in Killarney, Centra Managing Director, Martin Kelleher said, "Our record sales performance is testament to the dedication of over 463 Centra store owners across the country who provide market leading stores in convenient locations and our ongoing investment in shaping the future of the convenience market. Responding to consumers, retailers and market trends, Centra has developed a healthier offering and innovative range unrivaled by competitors."

Source: www.businessworld.ie

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