Home > General > Communication tips for brewers

Communication tips for brewers

Written by Contributor, on 15th Sep 2022. Posted in General

article headline

For the past decade, every brand has found itself in the position of having to modify its communication strategies, adapting them to the changing tastes of the public and to the increasingly pressing need to conquer the audience with intangible elements that go beyond the physicality of the product itself, and that stimulate the more emotional and more irrational part of the consumer's conscience. In essence, brands have had to find new ways of telling themselves and their stories, inserting these peculiar narratives from time to time in a communication strategy activated on several channels, and addressed to audiences and targets with very precise characteristics.

The change has affected every sector, every product category to varying degrees, neutralising the convictions that had been stubbornly rooted in previous years and also modifying the very perception of companies with regard to business, business, and ways of interacting with customers, giving rise to a new model of corporate development no longer based solely on the product and its most apparent characteristics, but on all those intangible and emotional elements capable of creating added value for stakeholders and consumers. The opportunities offered by digitalisation and technology have ultimately allowed each brand to enrich its offer with new elements of great emotional impact. 

The passion for catering

One sector that has had to radically change its operations, with the advent of all the opportunities linked to the web and social media, has been the catering industry. The great popularity of certain television shows, shown in every corner of the globe, has contributed decisively to transforming cooking and catering into a collective passion, shared and loved by all, including through social networks and the virtual discussion spaces that have sprung up on the web.

Nowadays, television programmes centred on catering, or cooking shows, are extremely numerous in every corner of the world, attracting the attention of an extremely numerous and varied audience, made up of people from all walks of life. The spectacularisation of cooking has also allowed professionals in the sector to move easily online, into the realm of social media, where they continue to offer content and entertainment formats very similar to those already seen on television, such as the preparation of certain dishes live or in-depth coverage of certain topics related to the world of cooking and catering.

Even brewers can take advantage of the wave of digitisation to renew their offer: we are of course talking about the big brewers, such as some well-known Irish companies, but also about all those producers of craft beer who are trying to conquer a slice of the market, offering a product made from local raw materials and obtained without excessive processing. Beer enthusiasts are won over not only by the exceptional taste, but also by the magic of stories, by the attractive power of packaging and related graphics, and by all those exquisitely emotional elements that are able to capture people's attention. Why not take advantage of the label to place a visually appealing image on it, or - perhaps on the back of the bottle - a short, emotional story? Sometimes all it takes to lead a consumer to a purchase is an appealing graphic on the front of the label and a nice little story on the back.

The forms of storytelling

These producers can also pursue their storytelling online, within the different communication channels that could be opened on social media and on the Internet. The essential aspect, from this point of view, is to create a kind of link between the content of online and offline communication, between the graphic aspects of the content on social media and that printed on the label, thus creating a fluid and coherent communication, in every respect.

The connection between the online and offline spheres has also been successfully realised by certain online portals specialising in gambling, which continue to find new ways to capture the attention and interest of the entire audience interested in online entertainment. On these portals, in addition to an impressive selection of casino games for all tastes, one can also find the best opportunities related to no deposit bonuses in the UK, which allow each player to start right away with an extremely pleasant and rewarding mode of play. The pleasantness of the game is also guaranteed by the reliability of each experience offered by the site, also confirmed by the opinion of a team of experts at the site's disposal.

In this historical conjuncture so unpredictable and full of uncertainties, every brand can enrich its communication by making it magical, exciting and stimulating, setting off with firm steps towards a new phase of success.

 

More articles from General

image Description

Choosing the Right Time and Attendance System for Your Business in Ireland

Read more
image Description

The Benefits of Choosing a Payroll Bureau in Ireland with Online Payroll Software

Read more
image Description

Tips for Building a Successful Travel Business in Ireland

Read more
image Description

How to Improve Your Business Writing: Simple Tips That Work

Read more
image Description

Leveraging Digital Platform Integration is the Key to Driving Competition Among Businesses

Read more