Elverys Intersport is to be the new title sponsor and official retail partner of Connacht Rugby it was announced today.
The new three-year deal will re-establish Elverys’ relationship with Connacht Rugby dating back to 2005.
Elverys is Ireland’s oldest sports store and has 58 stores countrywide. Currently, the business employs almost 800 people in Ireland.
In 1995, Elverys became part of the Intersport group, one of Europe's largest sporting goods buying groups.
The new Connacht range for the upcoming season will feature the Elverys Intersport branding and will be launched in late July.
CEO of Connacht Rugby Club, Willie Ruane said, "We believe Elverys Intersport share our strong commitment to our community and we look forward to working together and representing the real ambition and belief that is so very clearly part of Connacht as a people and a place."
Elverys Intersport Chief Executive, Patrick Rowland added, "We believe that this is a great opportunity given our roots in the West of Ireland to launch a partnership with a local organisation who also have a significant national and international presence. Connacht Rugby mirror our ambition to be the best and most successful brand in each of our respective sectors."
Source: www.businessworld.ie
