Chinese street food restaurant Noodlee has announced a €3m investment across Cork city and county as they are set to open 15 new stores of chain in the coming months, resulting in the creation of up to 200 jobs.
Noodlee offers an extensive array of Chinese dishes that have been slightly modified to appeal to Irish and European taste pallets, with extensive vegan and vegetarian options available. Popular options currently include their famous authentic braised beef noodles and pulled beef noodles which are both served with their own special recipe house broth.
Each Noodlee recipe has been created and developed by Chinese chefs and aim to provide a healthy, nutritious, affordable alternative option to the conventional Chinese takeaway options and other fast food outlets in Ireland.
The decision to expand the brand further afield comes following the initial success of two of their stores – one located in Avenue De Rennes in Mahon, and the flagship store next to UCC on Western Road.
Three additional stores in Carrigaline, Fermoy and Mallow will open in the coming weeks.
It is expected that Noodlee restaurants will open in Douglas, Ballincollig and Middleton shortly after their newest stores open, followed by an additional three stores in Blackpool, Mayfield and Cobh, with discussions continuing for other locations.
Owner Song Ye says that the long-term goal for the brand is to become an international franchise – with one Noodlee restaurant already in the UK, located in Nottingham.
“Noodlee in Chinese culture means Chinese street food and that’s exactly what we are pioneering in all of our Cork restaurants," said Ye.
"We believe this is the future for Asian and Chinese cuisine – both in Ireland and internationally. People have become increasingly more health conscious in recent years and Noodlee represents a healthier and affordable nutritious option for takeaway food."
Source: www.businessworld.ie