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Cricket Ireland announce sponsorship deal

Written by , on 2nd Apr 2015. Posted in General

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It has been announced that Royal London will partner With Cricket Ireland as the headline sponsor for their marquee clash against England at Malahide on Friday May 8th. The match will be titled the ‘Royal London One-Day International’ and sees Royal London broaden its association with cricket outside of the UK for the first time.

Tickets for the must-see event continue to sell strongly and the game is poised to be another sell-out, similar to England’s last visit to Dublin in September 2013.

Cricket Ireland are urging supporters to purchase their tickets for the Royal London One-Day International immediately to ensure they don't miss out.

Royal London is the largest mutual Life, Pensions and Investment company in the UK and Ireland.

It is currently in the second year of a comprehensive four-year sponsorship deal with The English and Wales Cricket Board, covering one-day cricket at international, county and grassroots levels. Royal London has been operating in Ireland for a number of years as Caledonian Life – it rebranded that business last year taking on the name of its parent brand.

Dennis Cousins, Head of Commercial at Cricket Ireland said, "We’re delighted to welcome Royal London as our naming rights partner for this marquee fixture in our international home at Malahide.

Following on from the hugely successful day against England in 2013, we hope to build on this experience with Royal London who we know will bring an added dimension to what clearly is a great day out for sports fans.

Royal London’s support of Irish Cricket is also a positive reinforcement of the growing popularity of the sport in Ireland and the increased interest which saw 10,000 people attend the last time the two teams played in Ireland."

For more visit: www.businessworld.ie

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