It was announced today that Xtremepush, an Irish-owned multi-channel analytics and engagement firm, has acquired Emailcenter UK Ltd, in a deal that will see the Dublin tech firm more than double in size immediately.
The UK email marketing business founded in 2001 in Towcester, Northamptonshire, was an early innovator in exploiting the market potential of email in customer relationship management.
Acquisition will continue to be a key part of the growth strategy for Xtremepush, with complementary planning to grow the business through new channel partners and organic growth.
Xtremepush CEO Tommy Kearns says the acquisition of Emailcenter’s trade, technology and products, ‘Maxemail’ and ‘Maxautomation’, fit perfectly into the existing Xtremepush multichannel analytics and engagement product offering.
Xtremepush was founded by CEO Tommy Kearns and CTO Dr. Kevin Collins in 2014 and is based in Ranelagh in Dublin. The business currently employs 20 people in Ireland, the Ukraine, and the US, with the Emailcenter acquisition bringing total employment to 41.
To further support business development, Xtremepush intends hiring at least 20 additional staff in Ireland, in the next 18 months, in roles including customer support, sales and engineering.
This strategic acquisition sees Xtremepush add a product which will enhance its service offering, grow the customer base, and continue the company’s international expansion, Tommy Kearns says, adding that recruitment is already underway in the Dublin business.
Xtremepush owns its own technology stack and the UK acquisition completes a multi-channel solution, creating one of few global companies owning their own entire technology, end-to-end.
Speaking this week, CEO Tommy Kearns said, "The wider group now comprises the UK leader in email service provision for enterprise customers, using best of breed technology and complementary products to the Xtremepush offering. In geographic terms, the new large UK team gives us good reach for fast growth. The technical capabilities Xtremepush now own puts us in the same bracket as Adobe, IBM and other such service providers for the mid-sized enterprise market."