International Markets Week (IMW) hosted by Enterprise Ireland opened on Wednesday at the RDS with a record 650 Irish exporters confirmed to attend over three days.
More than 150 international Market Advisors from Enterprise Ireland’s 33 overseas offices were in Ireland to participate in over 2,100 meetings, advising Irish companies on global export opportunities and how to diversify into new markets in response to Brexit.
Enterprise Ireland is actively encouraging client companies to enter and build exports in core Eurozone markets. Almost half (45%) of Enterprise Ireland clients identified the Eurozone as a region that they are aiming to expand into.
New to this year’s IMW is a dedicated Eurozone area where market advisers will advise on how best to enter and build exports in core Eurozone markets, namely Germany, France, Benelux, Italy and Spain.
IMW also features a Brexit Zone, where experts will offer practical advice and assistance to companies exporting to the UK. The Brexit Zone offers the opportunity for company specific one-to-one meetings to discuss practical issues related to Customs, Transport and Logistics; Financial and Currency Management and Strategic Sourcing.
Opening International Markets Week, CEO of Enterprise Ireland, Julie Sinnamon said, "While the Brexit negotiations continue, we know that the Eurozone provides many advantages including currency stability, common and mutually recognised standards, and minimal customs bureaucracy for Irish companies looking to export. Irish exporters need to look at the Eurozone area as an extension of our own market, whereby Europe is viewed as a new domestic market with Ireland at its heart."
She added, "The UK is, and always will be, an important market for Irish exporters, but it is inevitable, that whatever the final shape of Brexit, the comparative and consistent advantages of doing business within Europe should increasingly encourage Irish companies to build scale and expand reach within the Eurozone market."