Games companies that develop games for online betting sites have found themselves in a golden era thanks to mobile technology. Games that were previously only available on dedicated machines at casinos and bookmakers are now available on countless mobile apps from all the major betting companies.
There has never been a better time to create online betting games, with the surge in smartphone ownership allowing consumers to play any of their favourite games from the comfort of home - or anywhere else for that matter!
Let’s take a closer look at how games companies are benefiting from the mobile phones!
More Mobile Phones Means More Customers
In 2019 there are an estimated 5 billion people that own mobile devices. Around half of these devices are smartphones, while approximately 63.4% of mobile phone owners have access to the internet.
This all means that there are more mobile phone owners with access to the internet than ever before, with billions of potential customers for casino games and other types of online betting games.
Game companies are now developing games that reach millions of customers every day, meaning increasing profits and more opportunities to develop newer, more innovative games.
A Convenient Way to Spend Some Time
Mobile phones are providing consumers with the chance to play their favourite betting games any time, any place.
Whether they want to play some slot machines in front of the TV after work, a few rounds of poker on the bus to work, or a round of bingo at a friend’s house, customers have never had a more convenient way to spend their time playing their favourite casino games.
This convenience means that people don’t need to visit a casino to play their favourite games - they can do it anywhere they want to! Most don’t need to spend countless hours on betting sites, as the user-friendly experience of a mobile phone makes it easy to play a quick game to pass some time.
The Chance to Create More Diverse Games
Mobile phones have allowed games companies to bring an entire casino worth of entertainment to the consumers home - yet they also offer the chance to create even more diverse games not found in every casino.
After all, casinos are limited by their size, meaning only a limited number of games can be featured. Not everyone will find a game that they enjoy and there no guarantee your favourite games will remain there indefinitely.
With a mobile phone, there are no restrictions for the number of games available. Companies can provide customers with a massive range of casino games, including everything from old classics to newer games.
This huge demand for games has only benefiting the companies developing them, while also increasing innovation within the industry, as game companies battle it out to create the best games available.
Streamlined Experiences
Mobile phones have allowed games companies to provide a more streamlined experience for consumers. For instance, a touchscreen interface provides a smooth user experience for players, letting them quickly swap between games, place bets, and chat with other players online.
Transferring money is also quick and easy, with games companies developing software that integrates mobile payment systems. Players can simply sign up for an account on their phone, connect it to a credit card, bank account, or PayPal, after which they can easily add funds to their account.
These small changes to the user experience are only possible on mobile platforms and have helped games companies attract more players to their products.