If you're looking for a powerful, evergreen way to promote your offers on Instagram, it’s time to start using Highlights strategically.
Not only do they keep your most valuable content pinned at the top of your profile, but they also give new visitors an instant preview of what your brand is all about.
With so much competition on the platform today, standing out requires smart branding and consistency.
And while growing Instagram followers by Blastup.com helps increase visibility, what truly converts traffic into sales is how well you showcase your offers, especially through your Highlights.
Why Instagram Highlights Matter for Sales
Instagram Stories disappear after 24 hours—but Highlights live on. That means every limited-time offer, evergreen product, or seasonal service you promote in Stories can be saved and categorized into Highlights for long-term visibility.
They also:
• Act as a mini-website menu for your page
• Let you group content into themes (Sales, Testimonials, FAQs, etc.)
• Allow easy access for new visitors to explore your business
• Keep key promotions pinned at the top without cluttering your feed
In short, Highlights are a conversion-focused tool that too many businesses overlook.
1. Create Clear Highlight Categories
Start by planning what types of Highlights your profile needs. Think about what your audience might look for when visiting your page. Examples include:
• Offers or Promos – Highlight current sales or special deals
• Testimonials – Share customer reviews and video feedback
• FAQs – Address common questions and concerns
• Behind the Scenes – Build trust with authentic content
• New Arrivals – Showcase new product drops
Each Highlight should serve a purpose and make it easier for followers to find what they're interested in.
2. Design Custom Highlight Covers
A strong visual identity is key. Design clean, on-brand Highlight covers using tools like Canva. These icons don’t need text—just a consistent color palette and simple visuals that match your brand.
Your Highlight reel is the first thing visitors see after your bio, so treat it like a storefront display.
3. Add Only the Best Stories
Don’t overload Highlights with every random Story you’ve ever posted. Curate them. Remove outdated or irrelevant Stories. Only include content that:
• Supports your brand
• Provides value or solves a problem
• Showcase your offer with clear CTAs
Trim the fluff. Let every tap serve a purpose.
4. Use Text + CTA in Each Story
Each Highlighted Story should guide the viewer toward action. Whether it’s “Shop Now,” “Learn More,” or “DM us for details,” always include a clear call-to-action in your stories.
Pair that CTA with short, readable text overlays that quickly explain the offer. People often tap with the sound off, so make the message work visually too.
5. Update Highlights Regularly
Treat your Highlights like your storefront window. Refresh them often to reflect:
• New sales and offers
• Upcoming events or launches
• Seasonal updates
• Trending content or user-generated media
If your offers have expiration dates, make sure your Highlights stay up to date, or risk confusing potential buyers.
6. Pin Testimonials and Proof
Social proof sells. Save Stories where customers talk about their great experience, unbox your products, or show off results. Having a Highlight just for testimonials builds trust and increases conversions.
Bonus: Feature loyal followers or influencers in your Stories and tag them. It boosts engagement and keeps them coming back.
Conclusion
Instagram Highlights aren’t just for aesthetics—they’re a powerful, evergreen space to drive engagement and convert visitors into customers.
Start optimizing them today and watch your Instagram profile turn into a selling machine.
Photo by Solen Feyissa on Unsplash
