Ikea have today launched their shop online service. This will allow consumers from all over Ireland to purchase IKEA products at the click of a button. This announcement marks the next phase of growth for the company in Ireland, as it strives to make IKEA products more accessible to people throughout the country.

Visitors will now be able to browse through thousands of IKEA products online via an easy-to-use customer interface, make their purchase and have their products delivered to their homes.

The current layout of the IKEA Ireland website will remain the same, and will now include a purchase button under each product, where items will then be added to an online shopping cart. In the 2016 financial year, IKEA’s Irish website received over 12 million visits.

Speaking this week, IKEA Ireland Market Manager, Claudia Marshall said, "We know accessibility, convenience and value for time are critical factors in meeting our customers’ needs. Shop online gives customers across Ireland another way to shop with IKEA and allows them to choose how and when they want to shop with us. This launch will help create a seamless shopping experience from the digital right through to the physical meeting with our customers."

Source: www.businessworld.ie