A new four year sponsorship deal has been announced between the Irish Rugby Football Union (IRFU) and Vodafone Ireland today.
Over the coming four years Vodafone will use both new and existing technology to create events, activations and content that will benefit all rugby fans and Vodafone customers in Ireland. Vodafone’s investment will allow fans to experience world class network services on match days.
The agreement, which commences on 1st June ahead of the summer tour to South Africa, will also see Ireland’s leading total communications provider become official telecoms partner to the IRFU.
The new Canterbury manufactured Ireland jersey was revealed at the Aviva Stadium today and will be worn by the team in South Africa for the first time.
Speaking at the sponsorship announcement, IRFU Chief Executive, Philip Browne commented, "We are delighted to be welcoming Vodafone to Irish Rugby’s family of sponsors. They are a leading global technology brand with a proven track record in sponsorship. We look forward to working closely with the Vodafone team and helping them realise their ambitious strategies to enhance the fan experience."
Vodafone Ireland CEO, Anne O’Leary added, "We at Vodafone Ireland are very proud to partner with the IRFU for what promises to be an extremely exciting sponsorship. This four-year partnership with the IRFU will take us up to and beyond the 2019 Rugby World Cup in Japan."
Source: www.businessworld.ie
