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Ireland’s first “tailored to your taste” wine subscription venture

Written by Robert McHugh, on 11th Jan 2021. Posted in General

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Ireland’s first “tailored to your taste” wine subscription company has been been launched by three young entrepreneurs who were formerly in the hospitality industry. 
 
Conor Duggan, Neil O’Reilly and Conor Mulligan blended their combined 30 years working in the hospitality, bar and wine industry along with their passion for wine to launch the company which is delivered nationwide. 
 
Boxofwine.ie provides a bespoke wine offering, tailored to individual tastes and delivered straight to your door in a beautifully presented box. The innovation that sets Boxofwine.ie apart is a quick online questionnaire and algorithm which provides the experts and sommeliers at boxofwine.ie with a guideline on individual taste preferences. This allows them to curate a personalised box of three bottles of top quality, highly regarded wine each month, changing with each delivery but still remaining true to the customer’s taste.  
 
Boxofwine.ie also features a gift shop with options such as the “Netflix and Chill” Box, “Rosé Bubbles” Box and they partner with local Irish suppliers Dalkey Handmade Soaps, Irish Sock Society and Skellig Chocolates. There are also gift cards available for the subscription service. 
 
The service is contactless with an introductory price of €49 per month. The box also contains Boxofwine.ie tasting cards with information on vineyards, family run wine businesses, food pairing suggestions and flavours in the wine to identify. It aims to help people learn about a world of wines not available in supermarkets and local stores. The founders say it takes the experience of shopping for wine out of the mundane and into a more exciting space while customers become part of a wine tribe to trust.
 
Managing Director, Conor Duggan says, "Our aim is to create a brand new way of enjoying wine at home. We want to make the world of wine a less intimidating place, to expand your palate and to introduce fantastic, great value wine you won’t find in your local supermarket.  We are certain that once you take our wine quiz and receive your first contactless delivery, chosen specifically for you, you won’t be disappointed."

Source: www.businessworld.ie

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