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Irish Distillers announces €13m investment in Midleton

Written by Robert McHugh, on 6th Dec 2021. Posted in General

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Irish Distillers today announced details of a €13 million investment plan which will see the redevelopment of its distillery experience at Midleton Distillery, Co. Cork, transforming the attraction into a world-class whiskey destination. 
 
As part of the plan, the existing attraction will be completely transformed to accommodate new and interactive whiskey tours and various tasting experiences, offering visitors the opportunity to explore more about the past, present and future of Irish whiskey production at Midleton Distillery. The redevelopment will also deliver state-of-the-art new shopping, bar, café and restaurant facilities. 
 
Midleton Distillery is home to some of the world’s most well-known and successful Irish whiskeys, including Jameson, Powers, Redbreast, Midleton Very Rare, the Spot family and Method and Madness, as well as the Irish Whiskey Academy, Irish Distillers’ Archive and the Micro Distillery. 
 
In order to ensure that visitors receive the same great experience while construction is ongoing, an alternative purpose-built Irish whiskey attraction will continue to welcome visitors during the redevelopment. Construction will commence immediately and is expected be completed by 2025, in time to mark the 200-year anniversary of Midleton Distillery. 
 
Commenting on the investment, Chairman and CEO, Conor McQuaid said, "These exciting plans will ensure that the distillery experience offers visitors a unique insight into the whiskeys produced at Midleton Distillery in exceptionally beautiful and engaging surroundings. We are confident that we can further build upon the appeal of Midleton Distillery for both domestic and international visitors, cementing its position as one of the top tourism attractions in Ireland while supporting jobs and economic growth in the East Cork region."

He added, "As we are committed to preserving and maintaining the beauty of the original distillery buildings, many of which date back to 1794, our redevelopment plan is centred around the conservation and restoration of existing structures, while transforming our visitor attraction to accommodate new and interactive whiskey tours and exciting tasting experiences. The redevelopment will therefore marry the old and the new, making improvements and upgrades to preserve the fabric of these buildings, all of which will ultimately contribute to an immersive and unique visitor experience."

Source: www.businessworld.ie

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