With Black Friday Weekend having come and gone for 2018, iReach has conducted a nationally representative survey of 1001 people which highlights the mixed feelings Irish people have about the ever-growing shopping phenomenon.
Of those asked, 51% of respondents shopped over the Black Friday Weekend. In total, it is estimated that Irish shoppers saved €297 million over Black Friday Weekend.
Black Friday at 72% remains by a large distance the most popular day of the sales weekend to spend money on, with only 27% spending on Cyber Monday. Although this figure is higher as would be expected among younger people at on 34%.
Additionally, 65% of young adults say that it was easy to overspend over the Black Friday Weekend, as only 25% felt that this year’s edition was useful for getting good deals on products.
Most shopping over Black Friday Weekend was conducted online rather than in-store (25% vs 16%). However, for over 55s in-store shopping remains the more popular option over online (19% vs 13%), whereas for 18-34-year-olds the reverse is true, with 31% shopping online compared to less than half this number, 14% who shop in-store. 56% of those asked believe that shopping in-store on Black Friday is not worth the hassle.