Jack Daniel’s Tennessee Whiskey today announced a Jack Daniel’s Barrel Hunt which will take place in Galway, Cork and Dublin throughout September 2016.
The event will take place in celebration of the 150th anniversary of the Jack Daniel Distillery – the oldest registered distillery in the US.
The first Barrel Hunt took place at the home of the distillery in Lynchburg, Tennessee on 1st July and will visit more than 50 countries over 90 days, with Ireland being one of the lucky destinations on the map.
In September, handcrafted Jack Daniel’s whiskey barrels will be hidden in historic and cultural sites in Galway, Cork and Dublin, with clues on the Jack Daniel’s Ireland Facebook Page to help guide fans to the secret locations.
Clues tied to the history of each city will be provided on the day of each Barrel Hunt and barrels will be opened when the first person to arrive gives the correct barrel password. Updates and results will be shared as barrels are found and prizes are claimed in each location.
The Galway Barrel Hunt will be the first to take place in Ireland on Thursday, 8th September 2016. Barrel Hunts will also take place in Cork on Thursday, 15th September and Dublin on Thursday, 22nd September.
President of Jack Daniel’s, Mark McCallum said, "Jack Daniel’s has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity."
He added, "The 150th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel’s with our first-ever global Barrel Hunt."
Source: www.businessworld.ie
