Irish Distillers has today announced strong growth across its portfolio in the first half of the year. Jameson sold 4.6 million cases (+9%) in the first six months and recorded the single largest sales month in history, selling 940,000 cases in December 2019.
In the six months to the end of December 2019, Jameson grew value ahead of volume with all regions contributing to this success. Germany saw +34% growth, and Russia experienced +14% in the first half of the year, with growth also experienced in Canada (+13%), South Africa (+12%) and the UK (+10%).
Key emerging markets for Jameson experienced 37% growth, buoyed by markets like Nigeria (+185%), China (+76%) and India (+47%). Global travel retail also continues to thrive (+7%), in part due to the successful launch of Jameson Triple Triple in July 2019. Consumers continue to appreciate the super-premium range, as seen by the growth of Jameson Black Barrel (+26%).
Commenting on its half year results, Chairman and CEO of Irish Distillers, Conor McQuaid said, "In 1996, we sold one million cases of Jameson for the first time, in 2010, we cracked three million and today we are celebrating the eight million case mark. In December 2019, Jameson recorded the single largest sales month ever, selling 940,000 cases. In the US, we sold two million cases of Jameson during a six-month period – another first. Jameson has been driving the growth of the Irish whiskey category for the past 30 years, and as these results show, it continues to thrive, and we are incredibly proud of this growth."
Source: www.businessworld.ie
