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Keywords Research Guide for Beginners of SEO

Written by Contributor, on 5th Jun 2020. Posted in General

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Most businesses are opting to go digital these days. With this comes the challenge of being visible to your audience. Most people do not go beyond the first two pages of search engine results. Here the SEO comes to help people out. Whether you are building a website, or blog, having SEO compliant content increases its visibility. The first step to SEO post is researching the keywords. The SEO portal page comes handy there. You can research for the target keywords here.

What Are The Keywords?

Any word or phrase that appears in the search engine query multiple times in a month is known as a keyword. When you use these words or phrases in your write-up, the search engine algorithm scans it and ranks it according to relevance. For example, if your article is all about cheap housing in London, the algorithm will look for phrases like cheap housing in London, cheap housing in the USA, etc. Putting these keywords in the article will push the algorithm to rank it higher.

Basic Types of Keywords

The first step to keyword research knows the types of keywords that you can use. Here is a mini-guide to the 2 basic types of keywords. As you advance in your SEO understanding, you will get to know more about the other types.

Long-tail keywords: It contains 3 or more specific words in the search query. This type of keywords makes up to 70% of the search. For example, if you search for the cheapest housing for singles in London, it qualifies as a long-tail keyword. Statistically, this type of keyword drives the most traffic and hence is more profitable.

Short tail keywords: These have 1-3 words and are mostly clickbait titles. For example, phrases like cheap iPhone models, quick weight loss, create a professional blog, instantly attract your attention. These are short-tail keywords.

How to Research The Keywords?

We have discussed the 2 basic types of keywords. Now, the real challenge begins. How do you research the right keywords? When you are writing a blog, you need to use the right combination and frequency of keywords. Doing this will increase your visibility. Higher visibility transforms into higher engagement.

4 Best Ways a Beginner Can Research the Keywords

1. The list preparation: The first stepping stone to keyword research is determining what your article is all about. Is it about cheap housing? Is it about some software update? Once you decide to write on a topic, make a list of all the important topics.

Be in the customers’ shoes while doing this. Think from their perspective. What will they use your article for? If you are a business dealing with real estate, what can be the relevant keywords of their use and interest? Once you think on that line, you get a list of topics to cover.

2. Google auto-suggest: When you type a phrase or word, Google auto-suggests completes it. The list of suggestions points to the keywords that rank higher on the search engine. For example, look at the picture:

When we type cheap housing in London, Google has auto-suggested these options. You can use these phrases in your article for better SEO.

If you want better ranking, you should use three or more of the keyword combinations together in your article. Why so? The Google algorithm gets a clear picture of what you want to say. The bots then rank your article accordingly.

For example, you can use three keywords in a single article: cheap houses in London for sale, cheap houses in London to buy, and cheap homes in London. The search engine algorithm gets a clear idea that your article is suggesting cheap housing in London. This leads to a higher page ranking of your blog or webpage.
 

3. Maybe a little snooping! : The digital world is over-crowded. It requires lots of research and effort to get noticed. And what can be better than researching your competitor's website?  Look what keywords they are using and in what frequency. This is extremely helpful if you have just started the SEO game.

With time and practice, you will get to know what segment they are targeting. You can use a different set of related keywords to attract a different set of viewers. The whole SEO game is all about gaining views and business leads. Taking a cue from your competitor’s website is an intelligent way to ace the game.

4. Google keyword planner: The next step is finalizing the keywords that you are going to use. For this, the best tool to use is the Google keyword planner. By entering the specific details and target keywords, you will get a list of the most popular keywords.

It also mentions how many times it was looked up for. Have a look at this picture for a better explanation:

When we entered the keyword housing in London, the keyword planner gave us a list of queries with their search frequency. You can see that the keyword London apartment was searched for 10K-100K times in the last year. On the other hand, the keyword London property prices were searched for just 1K-10K.

So, if you use the keyword London apartment, it will be on the list of most popular searches. Complement it with other popular search phrases like auction house London and houses for sale in London; you have just the right amount of keywords to rank higher. To keep up, use Google trends to see upward or downward popularity of a keyword.

Conclusion

SEO is all about how you put together your words keeping analytics in mind. You need to carve your article with the right proportion and frequency of keywords. One mistake that most newbie commit is keyword stuffing.

Strictly stay away from that. Google analytics will see that you are spamming the post and will push it to the back. Also, your viewers will realize that you do not have quality material to offer. So, always go for organic search and sensible keyword use.

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