The Minister for Business, Enterprise and Innovation, Pat Breen is this week leading 12 Irish companies on a trade mission as part of Enterprise Ireland’s strategy to diversify into new markets in preparation for Brexit.
The 12 participating Irish companies offer products and services in the fintech, ICT, energy management, agritech and healthcare sectors. During the two-day mission, Minister Breen will promote trade with Ireland when he addresses the Egyptian Irish Business Forum followed by a meeting with HE Amr Nasser, the Egyptian Minister for Trade and Industry.
He will also address a Business Networking Breakfast with key Egyptian influencers and industrialists and a trade reception at the residence of the Irish Ambassador to Egypt.
Using the trade mission as a platform to reinvigorate Ireland’s trading relationship with Egypt, Minister Breen will meet with four Egyptian Ministers including HE General Younes El Masry, Minister for Aviation. At present, the majority of EgyptAir fleet renewal is leased out of Ireland. The meeting will present an opportunity for Minister Breen to promote Ireland’s Aviation Cluster and Shannon’s Propeller Accelerator and to discuss how the Government could support the commencement of direct flights from Ireland to Egypt.
He will also meet Dr. Mona Mehrez Deputy Minister of Agriculture and Land Reclamation before travelling to the Smart Village in Cairo, Egypt’s leading technology hub to meet with Dr. Khaled el Attar, Deputy Minister of Communications and Information Technology.
Speaking this week, Enterprise Ireland IMEA Director, Joe Breslin said, "We are currently focusing our efforts in Egypt on promoting the Irish advantage in sectors such as fintech, ICT, food technology and agritech, food production, lifesciences, aviation and industrial sub-supply. As our clients prepare for Brexit, supporting their diversification in to new markets such as Egypt is a key priority for us as we work towards our target of delivering 60,000 new jobs and an additional €5bn of exports by 2020."