A new disruptive shopping loyalty app has been launched today for the Irish market.
 
Cardtrix, acts as a digital personal assistant and helps shoppers to manage and maximise the value they get from the top loyalty programmes they are signed up to. 
 
The app is bespoke for the Irish market and supports all major retail loyalty programmes in Ireland, including the top three loyalty programmes; Tesco Clubcard, Dunnes Stores, Boots, Brown Thomas, Arnotts and Easons.
 
Fiachra Woodman, VP of Aimia Global Innovation Lab, the company behind the app says, "We have developed Cardtrix to give consumers a digital assistant to manage all of their loyalty programmes in one location.

"Ultimately consumers want less email, less hassle, fewer cards, fewer but better offers, plain English and to earn points wherever they shop. Cardtrix delivers all of these benefits to shoppers, helping them to make the most from their shopping."

Source: www.businessworld.ie