iReach Insights has today released research which indicates that technology advancements and the accessibility to news online has resulted in the decline of newspapers sales year on year.
This is despite the fact that one in two adults in Ireland read newspapers and 73% prefer to read (in general) in print format rather than a digital format. The survey interviewed 1,000 people to get an understanding of reading habits in Ireland.
Over half of people in Ireland (55%) enjoy reading a lot, 30% somewhat enjoy reading and 15% don’t enjoy reading at all. Nowadays it’s becoming more common to read an e-Book or read books on tablets. Surprisingly, the majority (73%) of adults in Ireland still prefer to read a physical book/newspaper, 16% prefer reading online and 9% prefer an e-Book for reading e.g. Kindle.
According to the research, 55% of people in Ireland read quite often, 26% read sometimes, 19% of adults in Ireland read rarely or never as they don’t like to read. What do people in Ireland read when they are reading? Seventy five per cent of adults in Ireland read books, 68% read online articles (Male; 74%, Female; 62%) 50% read newspapers and 36% like to read magazines.
Source: www.businessworld.ie
