Aldi Ireland today announced a new three year partnership with Community Games, which celebrates its 50th anniversary in 2017, that will see Aldi provide a significant six-figure investment to become its title sponsor.

The Aldi Community Games sponsorship was unveiled by Paul O’Connell at the University of Limerick, where he was reunited with John Dempsey, his former swimming coach. 
 
This year in excess of 160,000 children across 575 communities are expected to compete in over 200 scheduled regional events supported by 20,000 volunteers. There is a huge selection of sports and activities on offer including individual and team sports such as Art, Model Making, Javelin, Camogie, Football and Hurling. 

Regional champions will progress to the National Festivals, which take place 6th May and 18th-20th August at the National Sports Campus in Abbotstown, Co. Dublin.
 
This year marks the Golden Jubilee of the Community Games in Ireland. Over the past 50 years, more than 5 million children have participated and competed across a wide range of sporting and cultural activities.

Aldi’s funding will ensure the Games continue to be enjoyed by the next generation of Irish children, providing the support to reach more communities and giving more young people the opportunity to participate than ever before.
 
Speaking at the launch, Aldi Play Rugby Ambassador, Paul O’Connell commented, "My relationship with Aldi began last September when I came on board as ambassador for Aldi Play Rugby.  I have witnessed first-hand how effective and committed Aldi are to the community support initiatives they are involved in."

Source: www.businessworld.ie