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Reasons why using stickers is a clever marketing tactic

Written by Contributor, on 8th Dec 2021. Posted in General

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Marketing can be complicated and confusing, especially if you are working with a limited budget. Did you know that, according to Statista, British businesses spent £23.46 billion on marketing in 2020? A huge amount. 

But how can you create a successful marketing campaign without overspending? We are here to help you with just that. In this article, we will introduce you to a marketing powerhouse you might not have thought of just yet: custom stickers. 

Custom stickers are an ideal option to add value to existing marketing campaigns, or even create entire campaigns from scratch. They are easy to get by reaching out to your sticker maker of choice, are low-cost and super versatile. Read on to find out why stickers should be your marketing tool of choice. 

1. Fill multiple channels 

Depending on your industry, a huge chunk of your marketing probably happens online. Digital marketing is amazing and the data you can derive from that is so valuable. However, the digital space is often over-saturated with advertising. This means that your well-engineered message might not reach consumers when they are at their most receptive. 

With stickers, you can cater to both, on- and offline channels at the same time. Stickers are a very real, physical product. But that does not stop you from using them to support your online presence. Send them to influencers who are well-known in your industry and ask for a social media post in return. 

You can use the same stickers for “real life” giveaways at industry events. Or, you can even invest in a guerrilla marketing campaign that involves tagging larger areas with your logo stickers. Guerrilla marketing aims to catch your customer’s off-guard and have them interact with your brand. If that sounds like something you would like to try, have a look at waterproof stickers as these ensure that your campaign will withstand the weather. 

2. Forge positive associations

We choose brands based on a feeling. A feeling of trust and security. But how can you possibly install such a feeling in customers? By using symbols of trust and proving to your customers that your business is willing to go the extra mile. 

Your product packaging offers you a great canvas to do exactly that. Think about it. Your product packaging is your business card that gets consumers to notice your brand. Or, if you run an e-commerce business, you might want to focus on your shipping boxes and envelopes. Both of these ideas can easily be actioned with custom printed labels. 

The beauty of going custom is that you can decide what design you want to get printed. Through this, you can easily switch things up or order labels for several different uses. We love the idea of printing a welcoming, funny or thankful message onto your shipping boxes. This way, your customers’ post-purchase experience will immediately create positive emotions that will be associated with your brand. 

3. The power of gifts 

Are you ready to learn about the best way to use stickers for your marketing? This is by far the most effective way to put your custom stickers to use. Since each individual sticker is very low cost, you can include them with every single order or purchase, for free. 

The great thing about stickers is that they will not be perceived as an advertising tool. This opens the door for a much more effective way of marketing: gift giving. Given in the right moment, stickers are often seen as gifts. Did you know that a psychological reaction kicks in when we receive a gift? It is called the rule of reciprocity and describes the subconscious feeling we have after receiving. Usually, we want to return the favour. In our context, this can take many forms from a repeat purchase to a post on social media or a recommendation. 

Custom vinyl stickers UK are the best sticker option if you are looking to give away free stickers. All vinyl-based stickers are waterproof and scratch resistant, giving your customers the best possible result, no matter what they want to use your stickers for. 

What do you think? Are you ready to use stickers for your marketing? If so, we would love to see your creation, so please post them in the comments below. Should you have any questions, also leave them below, and we will get back to you.


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