SuperValu has today launched their annual nationwide Christmas Charity Food Appeal. The Charity Food Appeal is held in association with St Vincent De Paul, The Simon Community and The Lions Club.
The initiative will be rolled out across 222 SuperValu stores nationwide from Monday 21st of November and shoppers will be invited to donate any non-perishable food product like pasta and cereals to help with those who are less fortunate.
SuperValu stores will donate in excess of €300,000 to local causes in their own communities.
Commenting today on the launch of Christmas Charity Food Appeal, Managing Director of SuperValu, Martin Kelleher said, "Christmas can be a time that puts a lot of families under pressure. Here at SuperValu, we value the importance of giving something back to our Irish communities and helping out in any way we can."
He added, "So, we’re asking our shoppers to get on board this Christmas and donate what they can through this worthy appeal we have set up in conjunction with our charity partners – St. Vincent de Paul, the Simon Community and the Lions Club."