It was announced today that TV3 Group saw year-on-year audience growth of 53% in the month of May, with TV3 Group channels now representing 3 of the 6 most popular TV channels in Ireland.
In viewership figures released by TAM/Nielsen for May 2017, TV3 Group recorded a 17.9% share of viewing, the highest ever monthly share in the Group’s history. Across the month, TV3 Group recorded a higher share of viewing than RTE Group on ten days for adults under 45, and on two days TV3 Group share of viewing for all adults was also higher than that of RTE Group.
Flagship channel TV3 also achieved another milestone with its highest monthly share of viewing for 2017, delivering a 12.2% share for May. This performance represented a 41% increase in share of viewing for May 2017 versus May 2016 and further strengthens TV3’s position as the second largest channel in the country after RTE1 and over twice the audience share of third largest channel RTE2.
Off the back of a record breaking May, growth and momentum is continuing into June. In the week of 29th May to 4th June 2017, TV3 Group recorded its highest ever weekly share at 19.3% and in 5 out of 7 days last week, TV3 Group also recorded a higher share of viewing than RTE Group for adults under 45.
Commenting on the performance, TV3 Group Director of Programming, Bill Malone said, "What a momentous month for TV3 Group. We’ve just enjoyed a record breaking week on top of a record breaking month which represents another significant milestone in the Group’s history. We’re only five months into our new three channel strategy, so it’s a tremendous result to see such significant growth and momentum across all channels."
Source: www.businessworld.ie