It was announced this week that TV3, 3e and be3, will be rebranded as ‘Virgin Media One’, ‘Virgin Media Two’ and ‘Virgin Media Three’ with ‘Virgin Media Player’, the new name for the group’s on-demand broadcast player.
A brand-new sports channel, ‘Virgin Media Sport’ exclusively for Virgin Media customers is also being launched.
TV3 Group, the Virgin Media-owned broadcaster, confirmed plans to rebrand as Virgin Media Television at an event held this week at the Bord Gáis Energy Theatre in Dublin. The group’s three free-to-air channels TV3, 3e and be3 will be rebranded as Virgin Media One, Virgin Media Two and Virgin Media Three. The rebrand will come into effect on August 30th 2018, when viewers will see the new channel identities on-air.
Speaking this week, TV3 Group Managing Director, Pat Kiely said, "As part of Virgin Media, TV3 group channels have grown in scale and quality. It’s now time to build on this momentum and move to Virgin Media Television. This is a natural evolution as we bring our channels and platform closer together."
He added, "Virgin Media One, the new name for TV3, will be the home of some of Ireland’s biggest and most popular shows with Virgin Media Two, Three and Sport giving our viewers and customers a diverse choice of great content. These are exciting times for media and we’re delighted to be at the forefront of the changing face of broadcasting in Ireland."